Measuring what matters: Carrot's approach to fertility outcomes, country by country

August 26, 2026
Sheryl van der Poel, MD, PhD
2 min
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Fertility care looks different in every country, and so does measuring its value. Here's how Carrot builds country-specific outcomes reporting that reflects the realities of local care.
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Fertility care looks different in every country, and so does the way its success and value get measured. As Carrot expands its reporting capabilities to our customers around the world, we're building a new kind of transparency: country-specific reports that show our members' fertility outcomes where they live and receive care compared to national averages. 

These reports track meaningful metrics like pregnancy and delivery rates, single embryo transfer rates, and multiple pregnancy rates, giving employers a clear, evidence-based view of the value their fertility benefit delivers, tailored to their global workforce rather than reporting on regional or global metrics.

A framework built around global variations in care

Getting there takes more than just collecting numbers. Every country has its own regulations, standards of care, funding models, and privacy laws, so Carrot pairs local clinical expertise with vetted provider networks and culturally-attuned member support in each market. 

This local-first approach helps employees understand their options and rights, connect with high-quality clinics, and navigate everything from public entitlements to private or cross-border care with more confidence. Reports are only released once members have had realistic time to engage with care and reach an outcome, and only in countries where the underlying data can be legally and reliably obtained.

Healthcare financing works differently around the world. In countries with universal public coverage, the financial benefit of a healthier pregnancy often flows to the public health system instead of directly to an employer, and privacy laws like GDPR limit how member-level medical data can be collected and used. Rather than force an imprecise savings estimate, Carrot is focusing first on value through rigorous outcomes reporting within these differing frameworks and on the navigational support that helps members access the right care faster. 

Fertility care does not look the same in every country, and clinical outcomes reporting should not either. Carrot’s country-level framework gives customers a clinically credible, locally informed view of how their benefits are supporting employees, with reporting that reflects the realities of care in each country,” says Dr. Javine McLaughlin, Carrot’s Chief Clinical Officer.

What this means for your workforce

Carrot’s approach represents a more measured path that reflects our commitment to translating the complexity of global healthcare into clarity, better outcomes, and a more predictable experience that provides value for our customers. 

Better fertility care. Lower costs.

No matter where your workforce lives
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